Coordinate and execute tourism promotion and advertising initiatives, offering comprehensive tourism information services, including research, market analysis, and the organization or participation in conferences, seminars, fairs, events and industry exchange activities (famtrip, presstrip).
Collaborate with relevant sectors to facilitate training programs, vocational education, and the enhancement of professional skills within the tourism industry.
Host and provide services to international delegations in collaboration with Department of Culture, Sports and Tourism.

Engage in the implementation of investment projects within the tourism sector, aligned with the city's overarching tourism development plan, and introduce these projects to potential partners