Located at the foot of Mt. Fuji, Fujikawaguchiko Town is one of Japan's most recognized and popular tourist destinations, both domestically and internationally. As a gateway to the UNESCO World Cultural Heritage site of Mt. Fuji, the town offers a rich variety of natural attractions centered around Lake Kawaguchi, along with well-developed tourism infrastructure including accommodations, dining, and diverse activities.

With distinct seasonal attractions—cherry blossoms in spring, hiking and fireworks in summer, vibrant foliage in autumn, and snow-covered landscapes in winter—Fujikawaguchiko supports year-round tourism and steady visitor traffic.
In response to growing inbound demand, the town has enhanced multilingual support, cashless payment options, and hands-on cultural experiences, while also promoting sustainable tourism initiatives. We actively pursue regional collaboration, the development of new travel content, and welcome partnership opportunities with travel agencies and tourism businesses.