This booth is jointly operated by the nine Chubu prefectures (Toyama, Ishikawa, Fukui, Nagano, Gifu, Shizuoka, Aichi, Mie, and Shiga) with the concept of "GO CENTRAL JAPAN: An inspiring journey through nine prefectures."
The region is blessed with the Sea of Japan to the north and the Pacific Ocean to the south, as well as natural wonders such as Mt. Fuji and the Japanese Alps.
The region is filled with diverse and unique charms, such as the bounty of food nurtured by this natural environment, its historical buildings and cityscapes, and its manufacturing culture including traditional crafts.
The business meeting will be handled by the Central Japan Tourism Association, a wide-area DMO covering the nine Chubu prefectures, and will convey the diverse charms of the entire Chubu region.
The booth will have a tasting corner, a manufacturing experience corner, and a VR experience corner of nature set up on a daily basis, allowing you to experience the diverse charms of the region, so be sure to stop by!