The Niyodo River, which flows through the center of Shikoku, is the third longest river in Shikoku, running from Mount Ishizuchi, the highest peak in western Japan, to Tosa Bay.
The Niyodo River has been repeatedly selected by the Ministry of Land, Infrastructure, Transport and Tourism as the river with the best water quality, and its beautiful and mysterious blue color is known as "Niyodo Blue," attracting many people.

Our booth will introduce the unique and moving experience that can only be experienced locally.
From canoeing, rafting, and SUP experiences on the "miraculously clear Niyodo River," to gourmet meals using local ingredients, traditional crafts nurtured through life on the river, and sake brewery tours, we offer trips that can be enjoyed with all five senses.

We offer a trip where you will encounter the healing and excitement of nature. Why don't you come and find the miracle of blue?

We look forward to seeing you at the Niyodo Blue Tourism Council booth.