We are promoting the creation of a tourism region that will attract visitors from all over Japan to the six municipalities in the Niyodo River basin in Kochi Prefecture as a unified tourism region.

The Niyodo River, which flows through the center of Shikoku, is the third longest river in Shikoku, running from Mount Ishizuchi, the highest peak in western Japan, to Tosa Bay.
The Niyodo River has been repeatedly selected by the Ministry of Land, Infrastructure, Transport and Tourism as the river with the best water quality, and its beautiful and mysterious blue color is known as "Niyodo Blue," attracting many people.

At our booth, we will introduce the moving experience that can only be experienced in the local area.
From canoeing, rafting, and SUP experiences on the "miraculously clear Niyodo River," to gourmet meals using local ingredients, traditional crafts nurtured through life on the river, and sake brewery tours, we offer trips that can be enjoyed with all five senses.

We look forward to seeing you at the Niyodo Blue Tourism Council booth.