The Moroccan National Tourist Office (ONMT) is a government body tasked with promoting tourism in Morocco under the Ministry of Tourism, working to implement policies and strategies to attract visitors.

Promotion of Tourism:
ONMT's main goal is to promote Morocco as a tourist destination locally and globally through marketing, advertising, participation in fairs, and collaborations with travel agencies and tour operators.

Development of Tourism Infrastructure:
ONMT enhances Morocco's tourism infrastructure through investments in transportation, accommodations, attractions, and other amenities, aiming to improve the overall tourism experience.

Market Research and Analysis:
ONMT conducts research and analysis to identify key markets, trends, and preferences, shaping tailored marketing strategies.

Support for Tourism Industry:
ONMT assists tourism businesses and stakeholders by providing regulatory guidance, financial incentives, and facilitating public-private partnerships."

Sustainable Tourism Development:
Recognizing the importance of sustainability, the ONMT promotes responsible tourism aimed at preserving Morocco's natural and cultural heritage and support local communities.

International Cooperation:
ONMT partners with foreign tourism organizations, and governments to enhance tourism exchanges, encourage investments, and promote cultural exchange.

Overall, ONMT plays a crucial role in driving the growth of the tourism sector in Morocco,
contributing significantly to the country's economy and cultural exchange efforts.