Tourism EXPO JAPAN 2024
South African Tourism
South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism.
South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world.
We have grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa.
South Africa is a country like no other. It is the ideal destination for those seeking a unique sensory/spiritual reawakening, a place that leaves its visitors feeling inspired, enriched and rejuvenated.
South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world.
We have grown from a few offices around the world to become a global tourism organisation on a mission to market and share, through experiences, all that is unique, warm and beautiful about South Africa.
South Africa is a country like no other. It is the ideal destination for those seeking a unique sensory/spiritual reawakening, a place that leaves its visitors feeling inspired, enriched and rejuvenated.
Booth No | R-050 |
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Area | Africa |
Main Business | Tourism bureau / Embassy |
Official site | https://www.southafrica.net |
SNS Links |
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 In-booth event or Hands-on event
Known as the "Rainbow Nation", South Africa has a rich combination of culture, history, people and landscapes, along with a colourful, diverse and vibrant craft sector. And, beadwork is a common genre in the country. In this workshop, you will learn the basics of beaded accessory making to practically create your own bracelets so that you can embrace colourful South African cultures!
The Ndebele people in South Africa have a tradition of painting their houses with strong geometric patterns that have thick black lines and bold colors. Symbols, expressions, patterns and shapes. There is no better way to express ourselves. This is how the Ndebele People of South Africa did it in the 18th century and even today. Come and join us to create your own paintings inspired by traditional Ndebele artwork!
In recent years, South Africa has reared its head in the wine industry, impressing wine connoisseurs, gourmet travelers and average consumers across the world. South African wines offer impressively good value, and feature styles and tastes that are food friendly, blending elegance and power. During our tasting sessions, you are expected to use all your senses and discover yourself the charms of South African wines, as well as rooibos tea that offers incredibly smooth and gentle with a natural sweetness and slightly nutty taste
South Africa has become the first country to lift the Webb Ellis Cup for the fourth time with a back-to-back victory at Rugby World Cup in 2023. South Africa is a rugby powerhouse with a player population of over 600,000, and the Springboks, the country's national team, is known for its depth of talent, and many of them are playing in Japan Rugby League One. So, why don't you experience the excitement of rugby and give it a "try" to be on the national team?
Feel the beat of South Africa! Drum Cafe has over 20 years of experience in uniting people through the universal language that everyone can relate to. Through music. Drum Cafe has the exceptional ability to connect with anyone from around the world with drum beats. The Drum Cafe concept is a unique hands-on application of African drums and percussion that not only entertains but energizes the audience. You will surely enjoy their colorful and vibrant performances that will make it come alive and be truly memorable.
In recent years, South Africa has reared its head in the wine industry, impressing wine connoisseurs, gourmet travelers and average consumers across the world. South African wines offer impressively good value, and feature styles and tastes that are food friendly, blending elegance and power. During our tasting sessions, you are expected to use all your senses and discover yourself the charms of South African wines, as well as rooibos tea that offers incredibly smooth and gentle with a natural sweetness and slightly nutty taste.
South Africa has become the first country to lift the Webb Ellis Cup for the fourth time with a back-to-back victory at Rugby World Cup in 2023. South Africa is a rugby powerhouse with a player population of over 600,000, and the Springboks, the country's national team, is known for its depth of talent, and many of them are playing in Japan Rugby League One. So, why don't you experience the excitement of rugby and give it a "try" to be on the national team?
Known as the "Rainbow Nation", South Africa has a rich combination of culture, history, people and landscapes, along with a colourful, diverse and vibrant craft sector. And, beadwork is a common genre in the country. In this workshop, you will learn the basics of beaded accessory making to practically create your own bracelets so that you can embrace colourful South African cultures!
The Ndebele people in South Africa have a tradition of painting their houses with strong geometric patterns that have thick black lines and bold colors. Symbols, expressions, patterns and shapes. There is no better way to express ourselves. This is how the Ndebele People of South Africa did it in the 18th century and even today. Come and join us to create your own paintings inspired by traditional Ndebele artwork!
Feel the beat of South Africa! Drum Cafe has over 20 years of experience in uniting people through the universal language that everyone can relate to. Through music. Drum Cafe has the exceptional ability to connect with anyone from around the world with drum beats. The Drum Cafe concept is a unique hands-on application of African drums and percussion that not only entertains but energizes the audience. You will surely enjoy their colorful and vibrant performances that will make it come alive and be truly memorable.