Tourism EXPO JAPAN 2024

Fukushima Prefecture Tourism & Local Products Association

Fukushima, Japan's third-largest prefecture after Hokkaido and Iwate, stands as the gateway to the Tohoku region. It has two mountain ranges stretching north to south - the Abukuma Highlands and the Ou Mountains - and is divided into three areas: Aizu (in the west), Nakadori (the central area), and Hamadori (the coastal area). Since Fukushima is so wide, each area has a distinct climate, and unique cultural traditions and history. Special educational tours like Hope Tourism, experiential learning, and Sustainable Development Goals exploration programs unique to Fukushima offer the chance to delve into each area's rich local history and natural wonders.

1.Rethinking the future by exploring Japan's samurai history
Aizu-Wakamatsu city in Western Fukushima is often referred to as a 'samurai city' because it was ruled by the Aizu samurai clan for centuries. Here, students can learn about the clan's spirit and philosophy, and learn the history of Japan from the Boshin War in the 19th century until the modern era. By learning about the past, we hope that participants will gain a new understanding and feel empowered to envision their future in a new way.

2. Experiencing mountains, lakes, volcanoes, and other natural wonders through all five senses
There are plenty of ways to explore and experience Fukushima's abundant natural wonders. For one, enjoying the outdoors is not limited to the 'green season' (typically between April and November, when there is no snowfall), as Fukushima's high-quality snow attracts skiing enthusiasts. With activities for a wide range of participants, there is something to do in Fukushima every season.

3.Farming and 'Farm-stay' Experiences
Five areas of the prefecture run farmland experiences welcoming visitors to stay overnight (max. 130 people per trip) and experience farming (max. 300 people per trip). This is a great chance to meet people you'd never have met, eat food you'd never have tried, and experience living as part of the local community.

4.Programs that support Sustainable Development Goals are available throughout the prefecture
The implementation of SDGs is of vital importance - in Fukushima, the 'Only in Fukushima' program has been created to serve these needs. Participants can learn about Fukushima's history, nature, and environment, as well as its agricultural activities, as well as other aspects, by participating in a wide range of activities.

5.Things you can only learn about in Fukushima
'Hope Tourism' is a new educational tour unique to Fukushima, the only place in the world to have experienced the triple disaster of an earthquake, tsunami, nuclear disaster, and the stigmatization and harmful rumors that resulted from it. The Hope Tourism program encourages visitors' personal growth with an emphasis on seeing, hearing, and thinking, and fosters reflection by understanding the reality of Fukushima (with its lights and shadows), talking to people involved in the revitalization of areas affected by the disaster, and thinking critically about the future based on the lessons learned from the disaster.

In addition to those five traits, Fukushima Prefecture has an endless supply of superb views, unforgettable experiences and culinary delights. Whether you're a traveler on an educational trip or simply a tourist looking for adventure, we look forward to welcoming you!
Booth NoL-083
AreaJapan
Main BusinessTourism-related organization (tourism association/federation)
Official sitehttps://fukushima.travel/
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