In Ibaraki Prefecture, one of the largest tourism campaigns in Japan, the "Ibaraki Destination Campaign," is being carried out from 2022 to 2024 with the cooperation of six JR Group companies, as well as local governments and tourism-related organizations. Starting this October, the campaign will expand into the "Ibaraki After DC" initiative.
In addition, throughout the year, Ibaraki will promote its unique "Flower Sceneries" campaign, which cannot be found in other regions, by combining the strength of its floral attractions with other tourism resources.
We look forward to welcoming many visitors to enjoy the "outdoors", "gastronomy", and "new travel styles" that make the most of Ibaraki's rich nature, history, and culture.

Ibaraki After DC: October 1, 2024 - December 31, 2024