JR East, under the theme "Discover the Fascinating Experiences of Tohoku That Are Closer Than You Think," invites you to explore the region's hidden charms at a relaxed pace.
In addition to showcasing the four seasons, culture, and history of Tohoku and Niigata, we will introduce new ways to travel, including extended stays, multi-destination touring, and immersive tourism experiences. We will also highlight the diverse appeal of the region by leveraging JR East Group's assets, such as new mobility services, local products, hot springs, and dual-location living opportunities.We are also planning a variety of hands-on activities, including the opportunity to try on a station master's uniform.
Why not embark on a journey to Tohoku and discover something new? We look forward to welcoming you.