Under the theme "Come Discover the Fascinating Side of Tohoku That's Closer Than You Think," JR East invites you to explore the region's newest attractions at a relaxed pace.
In addition to showcasing the seasons, culture, and history of Tohoku and Niigata, we will introduce new styles of travel, including extended stays, touring multiple destinations, and immersive sightseeing experiences. We will also highlight the appeal of Tohoku from two perspectives: the new mobility services offered by the JR East Group and lifestyle solutions featuring locally produced goods and regional specialties.
We warmly invite you to stop by and learn more about the many charms of Tohoku.