Daimaru Matsuzakaya Department Stores is proposing a new kind of tourism experience that leverages the metaverse. By allowing people to experience local traditional performing arts, culture, nature, and history within a virtual space, we aim to spark a desire to visit these locations and ultimately encourage real-world travel. We showcase the new appeal of travel created by the metaverse through tourism promotion initiatives—such as the "Iwami Kagura Metaverse," where 80% of participants expressed a desire to actually visit Gotsu City.