Okinawa is home to a wealth of outstanding cultural resources with global appeal, including Shimakutuba (traditional island languages), traditional performing arts such as Kumiodori, sanshin music, and Ryukyuan dance, as well as karate, traditional crafts, traditional events such as Eisa and Hari, and a unique food culture.
New cultural content of Okinawa/Ryukyu aims to develop Okinawa's diverse cultural resources—resources that Okinawa proudly shares with the world—into new industries. To foster new industries, the project supports initiatives in which companies, organizations, and other entities make use of these cultural resources in collaboration with a wide range of industrial sectors.
To date, the project has supported initiatives such as the following.
Previously Selected Projects
〈FY2022〉
･Creation and pilot performance of an interactive comedy theater production based on Okinawan decorative culture
･Passing it on to a new generation! Revitalization Project for Ryukyuan Court Music "Usagaku"
･Okinawan traditional performing arts and projection mapping that bring Ryukyuan history and culture into the present
･Experience Ryukyuan history! Creating a hybrid format for Okinawan traditional performing arts through video streaming and VR
･Brought to you by the Sanshin Rangers! "Sanshin no Arinkurin"
･Ryukyuan Kobudo avatar training program in a cyber dojo

〈FY2023〉
･Bringing Okinawan ryuka to everyone! Development project for a new-style Ryukyuan romantic bus tour featuring authentic dance performances and learning through the multilingual tool "Oto Enpitsu"
･A project to create opportunities to showcase, experience, and share the appeal of creative Eisa performed by avatars at Okinawa's largest metaverse event
･Soreyuke Okinawa Minyo Sakaba: A revitalization project to convey the appeal of Okinawan folk song pubs
･Development and nationwide expansion project for creative educational content on Ryukyuan awamori
･Ryukyu Opera × Visual Production! Bringing Okinawan culture to the global stage as an integrated art form through XR (Cross Reality)
･Project for the preservation and branding of Ryukyu's miki culture
･A project to create and stage a comedy play themed around passing on Okinawan traditional culture
･Brought to you by the Sanshin Rangers! "Sanshin no Arinkurin"
･"Restoration on Display": Traditional performing arts and projection mapping that bring Ryukyuan history and culture into the present

〈FY2024〉
･A project to further refine the appeal of Ryukyuan history and culture through the production of short dramas
･New market development project highlighting the inherent appeal of awamori as a distilled spirit
･Turning traditional culture experiences into a new style of travel! Branding project for Okinawan traditional culture experiences
･"Shima nu Kukuru wo Nurikasaneru": A project to convey and carry forward the new appeal of Ryukyuan lacquerware through video content
･Special sangria experience tour and storyteller workshop in Kanucha featuring Ryukyuan awamori and local ingredients
･Soreyuke Okinawa Minyo Sakaba: A revitalization project to convey the appeal of Okinawan folk song pubs
･Enhancement and dissemination project for creative educational content on Ryukyuan awamori
･A new-style comedy play project combining "Kumiodori" and "comedy" for fun and engaging learning, including production and performance

〈FY2025〉
･Kids dance campaign project featuring the Ryukyuan musical scale
･Digital expression project exploring Okinawa's modern lifestyle culture through the Keiben Railway
･A project to pass on Okinawan food culture, "Ryukyu cuisine," to Generation Z through food tasting tours designed with universal design principles and video content
･Next-generation cultural experience "Shin-Niibichi" Project: Developing a new wedding entertainment style rooted in Ryukyuan culture
･A project to deliver the appeal of awamori to Generation Z through vertical short-form dramas
･Immersive digital Eisa experience "Immersive Eisa"
･A project to further refine the appeal of Ryukyuan history and culture through the production of short dramas
･"meet. Ryukyu Lacquerware" Project: Continuously communicating the appeal of Ryukyuan lacquerware under the theme "Shima nu Kukuru wo Nurikasaneru"
･Ryukyu / Okinawa Gastronomy Tour: An experiential journey of awamori and local bounty