The Tsubame-Sanjo Factory Festival (Kouba no Saiten) is an annual celebration of craftsmanship held in the Tsubame-Sanjo region of Niigata Prefecture.

During this extraordinary event, the doors of manufacturing plants—typically closed to the public—are thrown open all at once, allowing visitors to experience firsthand the incredible skills and passion of the local artisans.

At this year's Tourism EXPO Japan, we are bringing the vibrant energy of the Tsubame-Sanjo Factory Festival directly to the venue!

At our booth, not only will you find a showcase of the beautiful metalwork and tools that have earned Tsubame-Sanjo global acclaim, but you will also be immersed in an atmosphere that makes you feel as though you have stepped right into an actual factory.

Step away from conventional sightseeing and embark on an "exploratory journey"—one that satisfies your intellectual curiosity while uncovering the deep connection between technology and human endeavor.

This year, the Tsubame-Sanjo Factory Festival will take place over four days, from Thursday, October 1st to Sunday, October 4th.

Start your journey at our booth and feel the beating heart of Tsubame-Sanjo's world-class craftsmanship. We sincerely look forward to welcoming you!