Oboke-Iya Hot Springs Village - One of Japan's Premier Hidden Destinations

Located in western Tokushima Prefecture, Oboke-Iya Hot Springs Village is one of Japan's Three Great Hidden Regions, offering a unique combination of nature, culture, hot springs, and outdoor experiences.

The area features a diverse range of tourism assets, including the Iya Kazurabashi Vine Bridge, Oboke Gorge, Mt. Tsurugi, and Oku-Iya. These attractions create excellent opportunities for developing multi-day itineraries that combine sightseeing, cultural experiences, adventure activities, and accommodation.

Oboke-Iya has gained increasing recognition among international travelers, particularly from Europe, North America, and Australia, who seek authentic and immersive Japanese experiences. The destination aligns well with current travel trends, including sustainable tourism, wellness travel, outdoor adventure, and cultural exploration.

Its strategic location also makes it an ideal addition to broader Shikoku and Setouchi itineraries.

We welcome opportunities for tour development, business partnerships, media coverage, and destination promotion.

"Authentic Japan, Beyond the Ordinary."
Discover the unique appeal of Oboke-Iya Hot Springs Village.