Tourism EXPO Japan 2026
Matsumoto City
Matsumoto City, known as the gateway to the Northen Japan Alps, is a beautiful castle town with two national treasures: Matsumoto Castle and the former Kaichi School building. The city boasts overwhelming natural beaty, including Kamikochi, one of Japan's most scenic mountain areas, the 3,000-meter-high peaks of the Northen Alps, the Norikura Highlands which has spectacular scenery throughout the four seasons, nurtured at an elevation of 1,500 meters, and the Utsukushigahara Plateau, which offers a 360-degree panoramic view from 2,000 meters above sea level. The city center has the Matsumoto Castle Town spring cluster. Nakamachi Street with its black and white namako walled storehouses, and Nawate Street, which has a retro atmosphere and once flourished as the approach to Yohashira Shrine.
In the term of culture, the Matsumoto City Museum of Art, which exhibits works by Yayoi Kusama, a world-renowned avant-garde artist born in Matsumoto City, the Matsumoto City Museum, which is the Main Building of the "Matsumoto All-in-One Museum" Project viewing the entire city as an "open-air museum," houses over 110,000 valuable items and offers a wide variety of opportunities for learning and discovery. In the suburbs and along the mountains, there are many of hot springs including Shirahone Onsen, campsites surrounded by the rich nature of Shinshu (Nagano), and activities that can be enjoyed throughout the year, such as hiking, mountain biking, skiing, and snow trekking.
Immerse yourself in a special moment inspired by the rich natural beauty of Matsumoto.
In the term of culture, the Matsumoto City Museum of Art, which exhibits works by Yayoi Kusama, a world-renowned avant-garde artist born in Matsumoto City, the Matsumoto City Museum, which is the Main Building of the "Matsumoto All-in-One Museum" Project viewing the entire city as an "open-air museum," houses over 110,000 valuable items and offers a wide variety of opportunities for learning and discovery. In the suburbs and along the mountains, there are many of hot springs including Shirahone Onsen, campsites surrounded by the rich nature of Shinshu (Nagano), and activities that can be enjoyed throughout the year, such as hiking, mountain biking, skiing, and snow trekking.
Immerse yourself in a special moment inspired by the rich natural beauty of Matsumoto.
| Booth No | L-02 |
|---|---|
| Area | Japan |
| Main Business | Municipality / government office |
| Official site | https://visitmatsumoto.com/en/ |
| SNS Links |
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