MATCHA is one of Japan's largest web media for international travelers, welcoming over 3.3 million visitors a month from more than 240 countries and regions. We deliver articles on sightseeing, food, culture, and travel tips in 10 languages, all through the eyes of our multinational team of editors. In June 2026, we launched a new platform, "Locally - Official Japan Travel Guides by MATCHA," where local tourism partners share official travel information in multiple languages themselves. Discover the charms of every corner of Japan—the ones guidebooks can't fit in.