Tourism EXPO Japan 2026

JTB Corp. × Rakuten Travel × Booking.com

Why not start with the small steps you can take to preserve the nature and culture of the places you visit for future generations? Small actions—such as conserving water, reducing food waste, and supporting local businesses—can make a big difference in sustaining tourist destinations. JTB, Rakuten Travel, and Booking.com are working to expand sustainable travel options through our "12 Tips." Let's work together to create better travel experiences. Additionally, during the industry-only days, three GSTC-accredited certification bodies—Control Union Japan Co., Ltd., Bureau Veritas Japan Co., Ltd., and Vireo Japan—will be exhibiting. Accommodation providers and tourism businesses interested in promoting sustainability or obtaining GSTC certification are encouraged to stop by.
Booth NoX-10
AreaTravel agencies
Main BusinessTravel agency / tour operator

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Tips for Sustainable Travel