Mori Trust Hotels & Resorts operates a network of 22 hotels and 12 restaurants across Japan. In addition, the company manages TIC TOKYO, a tourist information center located in front of Tokyo Station, and CoCo JAPAN, an industry support project that discovers exceptional products from regions throughout Japan and promotes their value to people in Japan and around the world. Through these initiatives, we contribute to regional revitalization from both tourism and industry perspectives.
In addition to our hotel network, which includes renowned properties such as The Westin Sendai, Suiran, a Luxury Collection Hotel, Kyoto, and Hotel Indigo Nagasaki Glover Street, we collaborate with the group's tourism assets, including the historic Mampei Hotel in Karuizawa, to promote inbound tourism to Japan and support the revitalization of regional industries and economies.
At our booth, we will introduce the initiatives of TIC TOKYO, a tourist information center serving international visitors to Japan. In addition to providing multilingual travel assistance, TIC TOKYO utilizes traveler data and insights into visitor behavior and preferences to support effective tourism promotion and destination marketing efforts.

We will also showcase CoCo JAPAN, a project dedicated to promoting the appeal of traditional crafts, local products, and regional cultures from across Japan. CoCo JAPAN helps enhance regional brand recognition and create new market opportunities for local producers and artisans.
One of our key strengths lies in our ability to leverage a nationwide network of hotels, tourist information services, and regional promotion hubs. This enables us to communicate not only tourism attractions, but also the diverse appeal of local food, culture, craftsmanship, and lifestyle experiences to people in Japan and around the world.
Working together with local governments, DMOs, tourism organizations, and regional partners, we strive to create sustainable destinations and increase visitor engagement and exchange opportunities.

If you are interested in destination promotion, tourism development, attracting international visitors to Japan, or regional revitalization, we invite you to visit our booth and discover how Mori Trust Hotels & Resorts can help connect regional communities with travelers from around the world.