Tourism EXPO Japan 2026

Hyogo Prefecture, Shinonsen Town

'Shinonsen' Town, home to one of the 'Kansai' region's finest hot springs and often referred to as the "Inner Parlor of 'Hyogo'," is a destination with immense potential that travel professionals should not overlook.

Unrivaled Accessibility and Time-Efficiency
The town's greatest strength is its surprising accessibility and time performance from 'Tokyo'. With a flight from 'Haneda' to 'Tottori' Airport taking approximately 1 hour and 15 minutes, followed by a mere 45-minute drive, guests can be transported from the metropolitan area to an awe-inspiring, hidden sanctuary in just about 2.5 hours—an ideal escape from the everyday.

One-of-a-Kind Experiences
'Shinonsen' offers unique content found nowhere else:

*'Yumura Onsen': Boasting a 1,200-year history, this hot spring is defined by its massive volume of
water at a searing 98°C. It offers exceptional experiential value, such as the local "yugaki" culture of
boiling ingredients directly in the natural hot spring source.

*A Gastronomic Sanctuary: The region is a true paradise for food lovers, serving as the authentic
home of the world-renowned "Tajimagyu" ('Tajima' beef) and the "Matsuba crab," a true treasure of
the Sea of Japan.

High-Value, Cost-Effective Planning
Despite offering such a luxurious array of assets, 'Shinonsen' faces less competition than major urban tourist destinations, allowing for surprisingly cost-effective travel planning. This high cost-performance ratio—the ability to provide a premium, authentic experience at an affordable budget—serves as a powerful hook for senior travelers and discerning repeat clients.

We invite you to consider 'Shinonsen' Town as your next high-value, high-satisfaction travel product.
Booth NoM-15
AreaJapan
Main BusinessTourism-related organization(Tourism association/Federation/DMO)

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