Fairfield by Marriott Michi-no-Eki Hotels operates a nationwide network of 29 locations, strategically positioned adjacent to roadside stations ("Michi-no-Eki"). By leveraging these unique locations, the brand has established an accommodation network designed to promote wide-area travel and introduce a new style of "local journey" that encourages exploration across regions.
Guided by the concept "Quest for Undiscovered Japan," the initiative focuses on uncovering and highlighting regional assets and experiential content that have historically remained underrecognized. It aims to create meaningful touchpoints between travelers and the latent cultural, natural, and culinary attractions dispersed throughout Japan.
Each property functions as a gateway for immersive regional engagement, offering guests opportunities to connect with local nature, culture, cuisine, and communities. This approach enables travelers to explore destinations at their own pace while gaining access to high-value, authentic experiences and unique discoveries.
In addition to serving as accommodation hubs, these locations are also equipped to host corporate training programs, workshops, and workation stays. As such, they provide versatile platforms for learning, collaboration, and co-creation, fostering deeper connections between visitors and local communities.