Hokkaido is a destination blessed with unique attractions in every season, captivating travelers for generations. From Furano, known for its fragrant lavender fields, to Kushiro, home to beautiful wetlands, and Hakodate, where visitors can savor fresh seafood, each region of Hokkaido offers its own distinctive appeal and provides a rich setting for the creation of diverse tourism experiences.
In March 2026, JR Hokkaido celebrated the 10th anniversary of the opening of the Hokkaido Shinkansen. JR Hokkaido offers rail journeys that allow travelers to experience the grandeur of Hokkaido's natural landscapes, cuisine, and culture. Furthermore, two new sightseeing trains, "AKAIHOSHI" and "AOIHOSHI," are scheduled to debut in 2027. Together with our extensive network of limited express trains connecting destinations throughout Hokkaido, we invite you to make use of our rail services and deliver to your customers the unforgettable experiences that can only be found through train travel.
We invite you to visit the JR Hokkaido booth and discover the potential for new tourism content that combines Hokkaido's unique experiential value with our extensive railway network.