Are you looking for new sources of inbound travel to Western Japan?

We invite you to visit the DISCOVER WEST Partnership Council booth.

The DISCOVER WEST Partnership Council is a collaborative initiative involving five prefectures—Shimane, Tottori, Okayama, Hiroshima, and Yamaguchi—and JR West. Together, they work to refine and promote regional touring experiences and destination-based tourism content across Western Japan.

At Tourism EXPO, we will host an information booth showcasing key promotional areas, recommended itineraries, and model routes for regional travel utilizing the railway network. We welcome discussions regarding concrete planning ideas, such as developing products for individual travelers or groups and integrating local transportation options.

Please stop by the DISCOVER WEST Partnership Council booth to explore potential collaborations with these prefectures and JR West for new product development or joint promotional activities.