Venetur is all of us, it is Venezuela and its immeasurable scenic beauty, it is its friendly and warm people, it is adventure and sustainability, it is love for our culture, it is folkloric expressions and festivals that reflect the idiosyncrasies and talent of the people, it is our rich gastronomy, it is the love of sports and youth, reflected in the promotion and realization of important events that excite and promote unity and fraternity, it is connectivity, cooperation, and quality of service.