Right now, Japanese ski resorts are attracting attention from all over the world. The quality of Japanese "powder snow" is highly praised, particularly in Europe, North America, and Australia. Resorts like Niseko, Hakuba, and Nozawa Onsen are already well-known internationally.

Japanese ski resorts offer a unique combination of assets that are a source of national pride: easy access from major cities, high-quality and safe slopes, and stunning natural scenery. Additionally, Japan has many regions with world-class snowfall, making it a major point of interest for "non-snow countries," especially in Asia.

While Japanese snow resorts are already celebrated for their snow, mountains, hot springs, sake, and food, they offer much more than just skiing and snowboarding. In an era where people are shifting their focus from "things" to "experiences," activities beyond the slopes—like snowshoeing, cultural events, culinary tours, and a vibrant nightlife—are becoming a huge part of the appeal.