The Japan Council for the Promotion of Sake Brewery Tourism promotes regional tourism through sake breweries.
Our goal is to connect visitors with the culture, landscapes, and flavors of Japan by showcasing sake and the unique charm of each brewing region.

Our main activities include participating in travel and beverage-related exhibitions, both in Japan and abroad, and organizing seminars on sake tourism.

The Council is operated by the Japan Travel and Tourism Association, and its members include around 170 organizations — such as ministries, local governments, tourism associations, sake breweries, brewers' associations, related businesses, and individual members.

We welcome interest and collaboration from those in the travel industry, local governments, and DMOs.