The Japan Sports Agency is promoting regional revitalization and community development through sports tourism, which encourages people to visit local areas to participate in or watch sports, while enjoying unique experiences that blend local culture with sporting activities.

At our booth, we highlight the appeal of "Budo Tourism"—a form of sports tourism built around Japan's globally acclaimed martial arts—alongside hands-on experiences that visitors can enjoy in Japan.

We invite you to discover the unique charm of sports tourism that can only be found in Japan.