The Japan Sports Agency promotes regional revitalization and community development through sports tourism, which encourages visitors to explore local areas for sporting events or activities while enjoying unique experiences that blend sports with local resources and culture.

At this booth, we present an overview of the Agency's sports tourism initiatives and policies, as well as case studies of "Budo Tourism"—a form of sports tourism built around Japan's globally acclaimed martial arts. Our staff will also be available for consultations, so please feel free to learn how sports can help foster regional growth and international exchange.