Travel Solutions Exhibition For Trade and Press
instagram
ENGLISHJAPANESE
Travel Solutions Exhibition For Trade and Press
instagraminstagram
EN/ JP
Tourism EXPO Japan 2025 Aichi/Central Japan

Japan Alliance of Responsible Travel Agencies(JARTA)

JARTA (Japan Alliance of Responsible Travel Agencies)
https://jarta.org/about/

JARTA was established in 2018 as the Japan Alliance of Responsible Travel Agencies, with the mission of promoting sustainable tourism. It is a network of committed travel agencies across Japan that aim to contribute to healthy regional development through travel aligned with the Sustainable Development Goals (SDGs).

As the official contact point in Japan for international certifications and eco-labels, JARTA is responsible for the following programs:

Green Key - for accommodations: https://jarta.org/greenkey/
Travelife - for tour operators: https://jarta.org/travelife
Blue Flag - for beaches, marinas, and tourism boats: https://jarta.org/blueflag/

In addition, JARTA regularly organizes related training sessions and forums:
https://jarta.org/news-archives/
https://prtimes.jp/main/html/rd/p/000000002.000150550.html
https://prtimes.jp/main/html/rd/p/000000003.000150550.html

Interviews and Articles Featuring JARTA and Its Representative, Mr. Takayama:
https://www.youtube.com/watch?v=FsAReo_CJZs

A Comprehensive Guide to Sustainable Tourism - Vol.1 | Yamatogokoro.jp
https://yamatogokoro.jp/report/47091/

When Sustainability Becomes the New Norm in Tourism - Interview with FEE Leader | Yamatogokoro.jp
https://yamatogokoro.jp/inbound_interview/52530/

Can Sustainable Beach Certification Expand in Japan? | Yamatogokoro.jp
https://yamatogokoro.jp/report/42566/

Booth NoSP-007
AreaSDGs
Main BusinessTourism-related organization (tourism association/federation)
Official sitehttps://jarta.org/en/

 Photos

 In-booth event or Hands-on event

By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.

By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.

“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”
Green Key is an international ecolabel awarded to hotels, restaurants, and other establishments that meet strict sustainability criteria. It recognizes efforts such as energy and water conservation, waste reduction, and environmentally responsible management. For travelers, it serves as a reliable guide to choosing eco-friendly places to stay and dine.

Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.

“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Blue Flag is an international environmental certification awarded to beaches and marinas that meet high standards for water quality, environmental education, cleanliness, and facilities. It serves as a trusted symbol for travelers seeking safe and environmentally friendly coastal destinations.

Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Travelife is an international sustainability certification for travel agencies and tour operators. It evaluates environmental, social, and economic practices, and is awarded after a thorough third-party audit. For travelers, it serves as a guide to choosing companies that support responsible and sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
Realizing Sustainable Tourism through a Tripartite Collaboration of Travelers, Local Communities, and Businesses under the Philosophy of "Touristship"
— A Passport to Preferred Tourism — Presentation and Award Ceremony of Sustainable Tourism Certification Programs: Travelife, Green Key, and Blue Flag
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”
Green Key is an international ecolabel awarded to hotels, restaurants, and other establishments that meet strict sustainability criteria. It recognizes efforts such as energy and water conservation, waste reduction, and environmentally responsible management. For travelers, it serves as a reliable guide to choosing eco-friendly places to stay and dine.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Blue Flag is an international environmental certification awarded to beaches and marinas that meet high standards for water quality, environmental education, cleanliness, and facilities. It serves as a trusted symbol for travelers seeking safe and environmentally friendly coastal destinations.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Travelife is an international sustainability certification for travel agencies and tour operators. It evaluates environmental, social, and economic practices, and is awarded after a thorough third-party audit. For travelers, it serves as a guide to choosing companies that support responsible and sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”
Green Key is an international ecolabel awarded to hotels, restaurants, and other establishments that meet strict sustainability criteria. It recognizes efforts such as energy and water conservation, waste reduction, and environmentally responsible management. For travelers, it serves as a reliable guide to choosing eco-friendly places to stay and dine.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Blue Flag is an international environmental certification awarded to beaches and marinas that meet high standards for water quality, environmental education, cleanliness, and facilities. It serves as a trusted symbol for travelers seeking safe and environmentally friendly coastal destinations.

Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Travelife is an international sustainability certification for travel agencies and tour operators. It evaluates environmental, social, and economic practices, and is awarded after a thorough third-party audit. For travelers, it serves as a guide to choosing companies that support responsible and sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.

Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”
Green Key is an international ecolabel awarded to hotels, restaurants, and other establishments that meet strict sustainability criteria. It recognizes efforts such as energy and water conservation, waste reduction, and environmentally responsible management. For travelers, it serves as a reliable guide to choosing eco-friendly places to stay and dine.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Blue Flag is an international environmental certification awarded to beaches and marinas that meet high standards for water quality, environmental education, cleanliness, and facilities. It serves as a trusted symbol for travelers seeking safe and environmentally friendly coastal destinations.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
“Tourism that brings happiness to both travelers and local communities — shared with the world.”
Sustainable tourism certification is a “passport to responsible travel.”

Travelife is an international sustainability certification for travel agencies and tour operators. It evaluates environmental, social, and economic practices, and is awarded after a thorough third-party audit. For travelers, it serves as a guide to choosing companies that support responsible and sustainable tourism.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.
By acting based on “Touristship,” travelers, tourism businesses, and local communities can enjoy travel, feel proud of their region, and contribute to the environment and society. For example, international certification programs like Green Key, Travelife, and Blue Flag recognize efforts to protect nature and support local areas. Through these certifications, we can learn practical ways to promote sustainable tourism.
Did you know that your travels can have a positive impact on the local communities and economies of the places you visit?
Terms like sustainability and sustainable tourism may sound complex, but through this short quiz, you’ll have the chance to reflect on your own travel experiences and memories. You’re sure to discover new insights.
By learning about Touristship, you can enjoy your trips even more, enrich your life, and—without even realizing it—contribute to the well-being of local communities and the natural environment.

Back