Shirakawa Village was registered as a UNESCO World Cultural Heritage site in 1995 as part of the "Historic Villages of Shirakawa-go and Gokayama" and has since attracted many tourists.
In 2024, Shirakawa-go welcomed approximately 2.08 million visitors over the year, with the Ogimachi World Heritage Village in particular seeing a steady flow of tourists throughout all seasons.
Amid this popularity, the village promotes "responsible tourism," encouraging visitors to appreciate and respect Shirakawa Village while enjoying their visit, as part of its goal to become a sustainable tourist destination.
Recent initiatives include the development of a congestion information website and an increase in public parking fees. The aim is to create a destination where both local residents and tourists can enjoy a satisfying experience.