Matsumoto City, known as the gateway to the Northern Japan Alps, is a beautiful castle town with two national treasures: Matsumoto Castle and the former Kaichi School building. The city boasts overwhelming natural beauty, including Kamikochi, one of Japan's most scenic mountain areas, the 3,000-meter-high peaks of the Northern Alps, and the Utsukushigahara Plateau, which offers a 360-degree panoramic view from 2,000 meters above sea level.
The city center has the Matsumoto Castle Town spring cluster, Nakamachi Street with its black and white namako walled storehouses, and Nawate Street, which looks like a replica of the castle town.Tthe Matsumoto City Museum of Art, which exhibits works by Yayoi Kusama, a world-renowned avant-garde artist born in Matsumoto City, the Matsumoto City Museum, which houses over 110,000 valuable items and the Matsumoto Folk Crafts Museum, which exhibits folkcrafts had collected from this and other part of Japan and also foreign countries. In the suburbs and along the mountains, there are many ofhot springs including Shirahone Onsen, campsites surrounded by the rich nature of Shinshu, and activities that can be enjoyed throughout the year, such as hiking, skiing, snowshoeing and snow trekking.Feel the essence of Matsumoto's sophistication at our booth.