"Tourism Destination Management at the Forefront — Shaping the Future with 'ALL HAKONE'"
Just 90 minutes from Tokyo, Hakone welcomes over 20 million visitors annually from both Japan and abroad. As a leading resort destination, it boasts rich nature, art, hot springs, and gourmet experiences.

At our booth, we showcase the "ALL HAKONE" model—a collaborative approach to tourism development uniting the DMO, local businesses, government, and residents.
You'll find real examples of how the region is advancing smart tourism: from the use of generative AI to improve visitor convenience, to digital map development, tourism data utilization, and initiatives for sustainable tourism.

If you're interested in tourism DX (digital transformation) and smart destination management through community collaboration, be sure to stop by the Hakone DMO booth!