"Another Side of Japan" is a new content series from TYO that shares Japan's landscapes, streetscapes, culture, cuisine, industries, and the stories and lives of local people—especially in regional areas—with the world through beautiful, high-quality visuals.

Launched in September 2024, the project has surpassed 50,000 total social media followers in just one year.

Focusing on sustainable tourism as a new possibility for Japan, it highlights lesser-known destinations and unique local resources that remain largely undiscovered internationally.

Incorporating elements of wellness—experiences that enrich not just the body and mind but also one's lifestyle and outlook—the series aims to present Japan's inherent tourism assets and cultural values through emotionally resonant video content, introducing new travel options to both domestic and international audiences.

Content is available on video platforms and social media such as YouTube and TikTok.