In order to promote sustainable tourism in Japan, three GSTC member companies, JTB, Booking.com, and Rakuten Travel, have created a guide leaflet with action tips for sustainable travel for travelers to help them understand and promote sustainable tourism beyond industry boundaries. We aim to promote the understanding and promotion of sustainable tourism beyond the boundaries of the industry.
The guide will provide simple examples of actions that can be taken at travel destinations through culture, experience, and food, as well as the environment, with easy-to-understand illustrations as "travel action tips.