Our mission is to promote Shibuya to the world as an entertainment city and to attract and host business events for the entire community.
Our goal is to increase international awareness of Shibuya as the best place to stay in Japan while boosting tourism, the local economy, and culture in the area surrounding Shibuya Station.
We aim to promote Shibuya as Japan's most desirable travel destination through Entertainment MICE by developing and distributing +MICE media content. We strive to be a one-stop source for gathering and disseminating information and facilitating business deals, while actively attracting and hosting MICE (Meetings, Incentives, Conferences, Exhibitions/Events) events.
Our role is to establish a comprehensive system that accommodates business interests for MICE in Shibuya and to actively share information about the city. By attracting interest and hosting MICE events, we will encourage the use of local facilities, accommodations, and businesses.