Targeting mainly European, American, Australian tourists and other high value-added travelers, 40 local governments and more than 100 private businesses and other organizations in Western Japan and Kyushu have launched the "Golden Route to West Japan," a joint public-private initiative. This booth will introduce the highlights of travel along the Western Golden Route from the four perspectives of "noodles (such as ramen)," "osake (alcoholic beverages)," "fun," and "relaxation". A tasting corner will be set up in the booth so that visitors can sample and experience some of the best of what Western Japan has to offer. Special travel deals from each transportation operator will also be introduced and displayed. A business negotiation corner will also be available. If you wish to have a business meeting, please (1) make a reservation in advance through the website or (2) ask a staff member on the day of the event. Come and explore this unseen side of Japan!