Kitaibaraki has a mild climate due to its location on the Pacific coast, and a rich natural environment. Hot-spring baths can be found throughout the city.
Kitaibaraki is one of Ibaraki Prefecture's leading tourism destinations. It is also home to the fishing harbors of Otsu and Hirakata, so visitors can enjoy fresh seafood at the city's inns, guesthouses, and restaurants. The monkfish hotpot served in winter is especially well-loved, having even won a nationwide hotpot competition twice.